SOCIAL MEDIA MARKETING
BNTO Audit & Strategy Deck
In this project, I conducted a comprehensive audit of BNTO’s social media presence as if I were their new Social Media Manager. It includes a breakdown of their 4 target audience personas, key goals and KPIs, content pillars, a 30-day content calendar, and 1 sample post. As my favorite project to date, I thoroughly enjoyed learning about BNTO’s target audiences, establishing the metrics I’d use to measure successful, enhancing their ‘cool girl’ aesthetic, and creating this social media strategy.
Garmentier
In my role as Garmentier’s Marketing Coordinator, I developed a comprehensive social media strategy spanning Instagram, LinkedIn, Pinterest, Twitter, and Facebook. This involved extensive research of current trends and understanding the company’s three distinct target audiences. From there, I designed four key content pillars (entertain, educate, engage, and promote) to establish a content mix ideal for our company’s goals.
As a result of this targeted, strategic approach, we saw impressive growth across all platforms. Notably, @garmentier.co gained 7K followers on Instagram within just 12 months while maintaining a consistent engagement rate of 1.2%.
Garmentier is a digital platform solution for personal stylists, custom clothiers, and many more. It is a one-stop shop for business tools and analytics, professional invoicing, digital wardrobing, client management, affiliate shopping, and custom clothing.
Work Created at C|Louise PR + Marketing
As the Social Media Manager at C|Louise PR + Marketing from December 2021 to January 2023, I managed the content calendars for C|Louise’s clients across the beauty, retail, and hospitality industries. From copywriting, creating engaging graphics, imagery, and video content, to consistently responding to comments and DMs, I utilized data-driven insights and trend research to increase account reach, followers, and interactions and ultimately achieve our clients’ goals.
